The Lanza Group is an Hispanic marketing, public relations and events sponsor in Atlanta, Georgia. One of their largest annual events is the Fiesta Atlanta festival held each year. For this year's 5th annual Fiesta Atlanta, Harrison Morgan Design not only created a festive new website loaded with texture and color, but also transposed those design elements into various additional marketing materials to help promote the event. Being a marketing firm itself, the Lanza Group knew it needed massive exposure to generate excitement and reach as many people as possible, so they blitzed both the English and Hispanic markets with multiple newspaper ads, website banner ads and email campaigns. Translated versions of print ads ran in main stream publications as well as those targeting the Spanish speaking population. We also designed access badges, posters and large scale banners for the event.